Did You Know?
Ads can be fun and helpful!
What Are Ads?
Ads are things we see to buy stuff.
Why Are They Important?
Ads help us find new things to try.
What Claria Does
Claria makes ads that fit you.
They help you find cool stuff.
Ads can be fun to look at.
They show up on your screen.
Claria helps shops sell things.
They change how ads work online.
More About Claria
Claria was made to help ads be better. They wanted to show ads that match what you like. This way, ads are not just random.
Every day, we see ads on our screens. Claria helps make sure they are ads we care about. This helps us find things we want to buy.
In the future, ads will keep changing. They will get smarter and show us even more fun things. Claria helped start this change!
How Topics Connect
graph TD
A["Claria Corporation Founded (1998)"] --> B["Behavioral Marketing Invention"]
B --> C["Denis Coleman, Sasha Zorovic, Mark Pennell"]
C --> D["Zorovic's Stanford Work"]
D --> E["Jeff McFadden Hired as CEO (March 1999)"]
E --> F["Zorovic Forced Out"]
What Do These Words Mean?
Behavioral Marketing:A type of online advertising that targets people based on their online behavior.
CEO:The person in charge of a company.
Stanford MBA:A graduate degree in business from Stanford University.
engineer:A person who designs or builds things using science and math.
founded:Started or created a company or organization.
